The Dress Red Campaign

There’s a common misconception that heart disease is a “man’s disease”, but in South Africa, heart disease and stroke kills more women than men.
While breast cancer is often perceived as the biggest health threat to women, heart disease and stroke are the greatest threats globally, killing more people every day than all cancers combined!

It’s not only adults who are affected

Children are vulnerable too, with 23% of children in South Africa overweight or obese, which increases their risk for heart disease and stroke from a younger age. Another problem South Africa faces is that many babies are born with a low birth weight and 26% of our children aged between 1 and 3 years old are stunted and don’t reach their full height potential for their age. Research shows that these factors also increase the risk for heart disease and stroke later in life. So essentially, a child’s risk begin before they are even born.

What is the Dress Red Campaign?

The Heart and Stroke Foundation SA (HSFSA) hosted the Dress Red campaign and competition during February, and is continuing the campaign into March. They encouraged everyone to celebrate Valentine’s Day with a difference, by dressing in red to raise awareness around the risks of heart disease and stroke for women and children, and highlight them as groups vulnerable to these preventable diseases.

The funds raised from the Dress Red Campaign will help the HSFSA continue its work in disadvantaged communities, and to combat heart disease and stroke by raising awareness and educating the public on living healthily, as well as offering free screenings to identify those people who could be at risk.

Read  What do you know about your heart health?

How can I get involved?

You can show your support by making a donation of R5 or more to the HSFSA. This will not only help towards their campaign, but you’ll also be entered into the Dress Red competition and stand a chance of winning a Frédérique Constant “Hearts of Children” watch to the value of R20, 000.

For more information about the competition or how to make a donation, visit www.heartfoundation.co.za.