In a 2011 segment on US current affairs show, 60 Minutes, journalist Morley Safer spoke to flavourists from food technology company Givaudan. The conversation was a damning one, in which the technologists admitted to wanting to develop food flavours that are addictive. Fast forward to 2013, and New York Times journalist, Michael Moss, releases his expose, Salt Sugar Fats: How the Food Giants Hooked Us, on how the US processed food industry gets consumers to buy its products and keeps them hooked on high fat, high sugar and high salt pre-prepared foods. It’s 2015, The Doritos Effect, by journalist Mark…
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